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Lyssa Myska Zotlen
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Content. It’s Everything.
I have created the content strategies and editorial calendars for websites like EndlessBeauty.com, AustinPost.org, and thisislifeinaustin.com. I write, edit, and produce individual pieces for a variety of websites and publications, including Aspen Magazine, Modern Luxury magazines, Life u0026#038; Style, and Austin Monthly. I began my career producing content for print, but I live on the web. Specialties: Health, Fitness, Travel, Lifestyle, Pop Culture, Design, Beauty u0026#038; Style Written Content: Fitness: What is Crossfit and Why Would I Do It? Health: HIV/AIDS: It’s About Education Travel: Aspen: Top Ten Things Newbies Should Know / Austin: Top Ten Things Newbies Should Know Lifestyle: CrossFit’s Level 1 Cert: Drinking the Kool-Aid Travel / Lifestyle: AustinMonthly: Cool Things issue cover story (PDF download) Travel / Beauty: Boots on the Ground at Tata Harper Skincare – first-person account of my visit to the farm of Tata Harper, who produces an industry-darling line of all natural skincare that really works Beauty: 7 Top Online Shopping Sites for Natural Beauty – article roundup of some great sites for natural beauty Beauty: Confessions of a Beauty Addict Nadine Haobsh – lighthearted book review of a lighthearted book. Style: Leggings: A Tutorial Design: The George Nelson Effect Lifestyle / Music: HOUSTON Modern Luxury: Loop, Ryan Bingham (PDF download) Slideshows / Photo Galleries: Fitness: 11 Fitness Finds You Need for 2011 Health: Fresh Start: The…
Digital Strategy
I design websites on the Wordpress.com platform so that the client can quickly and easily take control of their own site. All build-outs include customization where appropriate, classes on content management, and social media integration as necessary. Example websites: 3312bryker.com drfrankeallen.com 5750balcones.com BlissFit Aspen Boot Camp lyssawrites.com (this site) Content: My philosophy on web content is that it’s short, easy-to-skim, and catchy. Let me update your website’s content to increase information retention and conversions.
Leadership
Who is Lyssa?
I am Lyssa Myska Allen, a writer, content producer, seasoned editor, and digital media strategist. I am launching a content- and action-based website called DailyHap.com. It’s awesome, and you should check it out immediately. I am also: A dynamic leader able to create and implement both strategic and tactical initiatives. I have led the development of a number of content-based websites like EndlessBeauty.com, AustinPost.org, and thisislifeinaustin.com. I can quickly and easily produce (write, edit, shoot, program) content of all varieties. I began my career in print, but I live on the web. Am always an early adopter of new technologies. I wear many hats, but most importantly am smart, creative, and flexible. Navigate through clips with the above menu.
DailyHap
Ever since people have been asking what I wanted to be when I grew up, I’ve been answering: “happy.” Now’s the time. I’m launching DailyHap.com to help myself and everyone around me become happier, through a daily action item. Click, register, and get happy; or read more below about the philosophy behind DailyHap.com. DAILYHAP.COM EXECUTIVE SUMMARY DailyHap.com is a content-based website designed to create a community of happy people and encourage people to openly, genuinely pursue happiness. It will guide people to achieving happiness one day at a time. Empowering people to be happy is achieved through a daily action item (“do this task”) with links to related articles and reasoning for the task. Users then complete the action item and get different points for how it’s verified: based on integrity, a photo, a check-in, and so on. There are four areas of happiness–body, psych(ology), style, and belief; users try to “level up” their happiness by completing each day’s action items. The idea is to get people engaged with a gaming mentality, and keep them engaged through the community they find/create/meet on the site. Content categorization and navigation is tied to user behavior, ultimately relying on the community to determine…
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