Contact me
Content. It’s Everything.I have created the content strategies and editorial calendars for websites like EndlessBeauty.com, AustinPost.org, and thisislifeinaustin.com. I write, edit, and produce individual pieces for a variety of websites and publications, including Aspen Magazine, Modern Luxury magazines, Life u0026#038; Style, and Austin Monthly. I began my career producing content for print, but I live on the web. Specialties: Health, Fitness, Travel, Lifestyle, Pop Culture, Design, Beauty u0026#038; Style Written Content: Fitness: What is Crossfit and Why Would I Do It? Health: HIV/AIDS: It’s About Education Travel: Aspen: Top Ten Things Newbies Should Know / Austin: Top Ten Things Newbies Should Know Lifestyle: CrossFit’s Level 1 Cert: Drinking the Kool-Aid Travel / Lifestyle: AustinMonthly: Cool Things issue cover story (PDF download) Travel / Beauty: Boots on the Ground at Tata Harper Skincare – first-person account of my visit to the farm of Tata Harper, who produces an industry-darling line of all natural skincare that really works Beauty: 7 Top Online Shopping Sites for Natural Beauty – article roundup of some great sites for natural beauty Beauty: Confessions of a Beauty Addict Nadine Haobsh – lighthearted book review of a lighthearted book. Style: Leggings: A Tutorial Design: The George Nelson Effect Lifestyle / Music: HOUSTON Modern Luxury: Loop, Ryan Bingham (PDF download) Slideshows / Photo Galleries: Fitness: 11 Fitness Finds You Need for 2011 Health: Fresh Start: The…
Digital StrategyI design websites on the Wordpress.com platform so that the client can quickly and easily take control of their own site. All build-outs include customization where appropriate, classes on content management, and social media integration as necessary. Example websites: 3312bryker.com drfrankeallen.com 5750balcones.com BlissFit Aspen Boot Camp lyssawrites.com (this site) Content: My philosophy on web content is that it’s short, easy-to-skim, and catchy. Let me update your website’s content to increase information retention and conversions.
Leadership
- DailyHapEver since people have been asking what I wanted to be when I grew up, I’ve been answering: “happy.” Now’s the time. I’m launching DailyHap.com to help myself and everyone around me become happier, through a daily action item. Click, register, and get happy; or read more below about the philosophy behind DailyHap.com. DAILYHAP.COM EXECUTIVE SUMMARY DailyHap.com is a content-based website designed to create a community of happy people and encourage people to openly, genuinely pursue happiness. It will guide people to achieving happiness one day at a time. Empowering people to be happy is achieved through a daily action item (“do this task”) with links to related articles and reasoning for the task. Users then complete the action item and get different points for how it’s verified: based on integrity, a photo, a check-in, and so on. There are four areas of happiness–body, psych(ology), style, and belief; users try to “level up” their happiness by completing each day’s action items. The idea is to get people engaged with a gaming mentality, and keep them engaged through the community they find/create/meet on the site. Content categorization and navigation is tied to user behavior, ultimately relying on the community to determine…

Art

Please click over to my official art site at lyssart.com.

Austin Studio Tour artist 2022, 2021, 2020

Gallery open by appointment in Central Austin.

Lyssa Myska Zotlen

Fearless builder and leader of global teams who loves solving hard problems. I do my best work in complex environments: multi-sided markets, turnarounds, transformation, where I can bring clarity alongside revenue.

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